1. What is a keyword?
A keyword is a word or phrase someone types into Google. For example, a customer may search: “birthday cakes Kasarani,” “SEO services Nairobi,” or “plumber near me.”
2. Why it matters
If your website does not use the words customers are searching for, Google may not understand when to show your business.
3. The beginner formula
Use this formula:
Service + Location + Intent
Example: “SEO services Nairobi,” “birthday cakes Kasarani,” “Google Business Profile services Kenya.”
4. Your task
- Write down 5 services you offer.
- Write down 5 areas you serve.
- Combine them into keyword ideas.
- Choose one keyword and create a page or post around it.