1. Traffic is only the beginning
If a visitor lands on your page but does not know what to do next, you lose the lead. SEO should bring visitors and then guide them toward action.
2. What every service page needs
- A clear headline
- Simple explanation of the service
- Who the service is for
- Proof or examples
- FAQs
- A WhatsApp button with a ready message
3. Better WhatsApp CTA example
Weak CTA: “Contact us”
Strong CTA: “Request a cake quote on WhatsApp” or “Ask for SEO help for your Nairobi business.”
4. Your task
- Open one service page on your site.
- Check if the WhatsApp button is easy to see.
- Make the button specific to that service.
- Add one FAQ that answers a customer concern.